'We Wanted A More Distinctive Look, One That Didn't Create Confusion'

Duquesne AD Dave Harper explains the change for the Dukes

The Fan Morning Show
May 16, 2019 - 11:17 am

PITTSBURGH (93.7 The Fan)- Duquesne revealed its new look Wednesday as it embraces the future of the athletics program. 

Duquesne Director of Athletics Dave Harper joined The Fan Morning Show Thursday to talk about the change, what went into the new look and why they made the change now. 

"There are a lot of factors. As we all know your brand is firmly entrenched in who you are academically, competitively," said Harper. "So as we escalate our performances on both of those ends, we wanted to make sure that we had a more distinictive look, one that didn't create some confusion."

"When I first took the job and I traveled around to a lot of marketplaces, I guess the tipping point was when I was at an AAU tournament with my son in Indianapolis and the waitress asked if I was a [Detroit] Tigers fan. So I said, you know, maybe it's time for a change." 

"We wanted to make sure that what we did obviously honored a distinct mark for the institution, had roots in the institution, but as we try to escalate our competitive and academic performances, we just felt it was time for a new look." 

The new look features not only a change from the old english "D" but an addition to the traditional red, white and blue of the Dukes, adding a more fluorescent looking teal color. 

"Working with our agency in Nike, it's very important that we honor our core colors as those are part of the spirit and foundation of the institution but we wanted to add some accents that were a little more modern. [Accents that] resonated a little bit more with recruits, our student athletes and in the marketplace as well. We want to increase our merchandising sales, we want to make sure we have some dinstinctive looks so that's why we have some accent colors. The teal and others will be used just as accents, obviously our primary and core will continue to be our red and blue." 

Harper complimented the work that Nike did in providing guidance on the new look, as well as a relationship they've developed with the LeBron James brand. 

It's no accident that the timing of this re-brand is in line with the transition from the A.J. Palumbo Center to the UPMC Cooper Fieldhouse. 

"A ton of it had to do with that. The first thing, we're replacing our football turf so we didn't want to put down old marks, that would be very costly. We're going into a new building so a lot of the old is going out, so we felt it was well-timed to make this change as we transition for a period of years going over to new facilities and just re-creating who we are." 

You can hear the entire interview with Duquesne's Dave Harper on The Fan Morning Show below.       

 

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