Duquesne Athletics Rebrands Image

The Dukes are updating their logo

May 15, 2019 - 12:18 pm

PITTSBURGH (93.7 The Fan) - Duquesne University athletics unveiled a new look Wednesday.

Some of the most notable changes are the logo which is now a “modern and dynamic gothic-reimagined D”.

The new primary logo gets its inspiration from both the Spiritan Congregation flame and the University’s iconic Gothic D logo,” Duquesne said in a statement.

Duquesne is the only Spiritan institution of higher education in the United States.


Duquesne University

The rebranding is spread across the university’s 17 athletic programs and does not change the primary logo of the university’s gothic D.

“The new ‘Duquesne Dukes’ wordmark features a subtle salute to Pittsburgh with a raised first ‘U’ that not only offers a visual cue to the pronunciation of Duquesne, but also acknowledges the city's trademark bridges with the arch created by the letters DUQ.”

When it comes to color scheme, in addition to the classic red and blue of Duquesne, electric blue and silver will be used as “accent colors” in some uniforms and apparel.

The changes come along with the continuing UPMC Cooper Fieldhouse renovation project and the resurfacing of Rooney Field which is scheduled for later in May.

Duquesne partnered with the Change Up branding agency and also received feedback from Nike in the development of the new logos and colors.

"This is the ideal time to reimagine our brand identity," said Duquesne Director of Athletics Dave Harper. "Having a strong and recognizable mark is essential as we continue to elevate the profile of Duquesne athletics."

You'll be able to get new Dukes gear here.

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