Jeff Bezos, Amazon Purchase Naming Rights to 'Zero-Waste' Seattle NHL Arena Using Rainwater in Ice

Jordan Cohn
June 25, 2020 - 2:36 pm

While everyone was worrying about which NFL team Jeff Bezos could potentially buy and become the owner of, it seems that the Amazon CEO had another sport on his mind: hockey.

Bezos didn't purchase a team, though he now has a profound influence on the operations of a certain team. The unnamed Seattle NHL team, set to begin play in 2021, is the one in question, as Bezos announced that Amazon had purchased the naming rights to their arena. KeyArena... no more. Instead, may we introduce you to the Climate Pledge Arena!

It's not just any arena, though. It's named the way it is for a very particular reason, because it's about to be the most eco-friendly sports arena we've ever seen. Bezos noted that instead of calling it the Amazon Arena, the company opted to go with Climate Pledge Arena "as a regular reminder of the urgent need for climate action."

ESPN's Emily Kaplan expanded upon some of the unique features that Bezos introduced through his Instagram post, including:

- "Zero-waste" events and operations, apparently inspired by pop star Billie Eilish's plea to get rid of single-use items that could generate waste.
- The "first net zero carbon certified arena in the world." According to the International Living Future Institute this means that "one hundred percent of the operational energy use associated with the project must be offset by new on- or off-site renewable energy," and the same goes for any construction processes. Kaplan said that all the operations of the arena will be electric, which is what will make this possible.
- The ice system will utilize "reclaimed rainwater... to create the greenest ice in the NHL." Kaplan shared that Tim Leiweke, the CEO of the OakView Group, says that there will be a "massive tank hidden underground next to the building" used to collect rainwater spillage and runoff.
- The majority of the food at the arena will be "sourced seasonally by local farmers and producers," while excess food products will be donated.

Costs of the building have been estimated at over $900 million, according to Kaplan, and though the process has been delayed by coronavirus and other reasons, it is expected to be ready for use when the NHL finally comes to Seattle.

The question now: will the team actually have a name by then?

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